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2009: Make or Break for Sony’s Playstation 3

June 18, 2009 by  

Even the die-hard fans would agree, the SonyPlayStation 3 has been trailing the Nintendo Wii and the Xbox 360 in general sales since the day the PS3 was launched. Sony promised consumers that it will regain the market leadership by the end of 2007 - a leadership it once enjoyed with the Playstation 2 ( PS2 ) - but it didn't happen, mainly because of the lack of console-defining exclusives. Sony guaranteed clients that 2008 will be the PS3's year, but this did not materialize, notwithstanding powerful showings from Metal Gear Solid 4 (MGS4) and Little Big Planet.

And now, Sony has once again promised that 2009 will be the glory year of the PS3.

Its patrons are becoming impatient. Industry leaders believe that 2009 is the "make or break" year for the PS3. 2009, they are saying, is the year which will either mark the PS3 as a deserving entry to Sony's series of console excellence, or brand the PS3 as a market failure despite its clearly superior engineering.

For 2009, the PS3 is banking on 5 key titles that it hopes will ultimately bring the console to the head of the sales charts. These games are:

1. Killzone 2. Released last February, Killzone 2 - one of the PS3's most hyped games, that the industry has enthusiastically awaited since 2004 - is well on its way to saving Sony's reputation as a pace-setter in the Playstation game market. The title sold 2,000,000 copies on its first month, a feat that is actually entrancing for a game which is exclusive to a single console.

2. God of War 3. Since its first installment, Kratos has quickly become the poster boy for Sony, and God of War has quickly become the flagship title for the company's gaming division. Remaining a PS exclusive, the franchise remains both Sony's secret weapon and saviour, always guarenteed to bring in phenominal market.

3. Final Fantasy XIII. The PS3 lost big time when Square-Enix decided to publish FFXIII on the Xbox 360 as well, at least in areas outside Japan. The following installment of the blockbuster Final Fantasy series will continue to be exclusive to the PS3 in its country of origin, and this could definitely help boost the sales for the console. Outside Japan, FFXIII may still win some console sales, as the Final Fantasy franchise has long been related to Sony's machines and given the long playtime provided by the game, issues on the Xbox 360's engineering reliability may force buyers to pick the PS3 version.

4. Uncharted 2: Among Thieves. Its predecessor, Uncharted: Drake's Fortune, was a dark horse entry, exclusive for the PS3, which wowed casual gamers with fleshed out, likeable characters and immersive gameplay. The follow up, which is claimed to combine elements of Gears of War, Tomb Raider, and FPS multi-player madness, will be even better than the original, and now that gamers know to look out for it, the title looks set to bring in some serious business. Gamers are excited about Uncharted 2, and this will reflect on the PS3 console sales.

5. Massive Action Game (MAG). Forget Resistance two's 64-player team death matches. Prepare for a very wide scale war with MAG, one which will involve up to 256 players at the same time. Little is understood about the game, however. If it lives up to its guarantees, it can be the PS3 title which will make other FPS multi-player games outmoded. If it doesn't, it is going to be the Kane and Lynch of 2009.

Will these games eventually catapult the Sony PS3 to the throne it once owned unchallenged?

Only time, and your good business, will tell.

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