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Nintendo Wii Price Drop: Is it Possible for 2009?

July 14, 2009 by  

As of this article, the Nintendo Wii price is pegged at $249.99 SRP. Not bad at all, really, for a console that is dominating the sales charts and has the largest library of titles amongst the current generation of gaming consoles.

But many are still hoping for a Nintendo Wii price drop in time for Christmas of 2009. After all, the machine is in its 3rd retial year – which, in industry terms, equates to the system currently enjoying the peak of its expected 5 to 7 year life cycle – and now is the best time to own one.

Currently, Nintendo has not called any announcements, nor has it made any indications, that a price reduction for the Nintendo Wii console is forthcoming in the near future. Therefore, any take on the matter will merely be an opinion based on prevailing market factors at the moment.

Possible reasons why a Nintendo Wii price drop should not be expected this year:

- Excluding the Xbox 360 Arcade edition (naked version of the console, not ideal for first time owners), the Nintendo Wii is the most affordable current generation console in the market. Therefore, Nintendo don't even need a price drop to remain competitive in the market.

- The Nintendo Wii has always ruled the sales chart considerably. Hence, the company wouldn’t consider a Nintendo Wii price drop is necessary as the consumers obviously concur with the set price given the console’s dominance of the sales charts.

- It’s too soon. Normally, consoles offer price drops roughly halfway or to the tail end of the system’s market life. For the current generation of consoles, that period is pegged at 6 years.

Why a Nintendo Wii price drop is actually quite probable for 2009:

- Declining economy. Nintendo may benefit from making their flagship console more accessible to increasingly hard-off public. In a down economy, the ideal way to increase sales is to offer value at a cut price. The Nintendo Wii has proven that it packs value, but that may not be enough anymore.

- Nintendo already enjoys a massive base of users. It should be able to afford a Nintendo Wii price drop as vast majority of profit will now come from software sales, anyway.

- The public are asking for it, and Nintendo would do well to stay in public favor!

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